The British exhibition “Here We Are” by Burberry was an ode to the ethos the brand has established for over a century but specifically under Christopher Bailey’s direction. While the main goal was to reflect the brand’s most quintessential aspects, I believe this was also an opportunity for the British fashion house to reclaim their identity.
A year following the announcement of Brexit, we witness a sort of identity crisis within British citizens. What does “Britishness” or “Englishness” mean today? Two words upon which the essence and foundation of Burberry is based on.
Bailey’s challenge was to rediscover their identity in this overwhelming and tumultuous time for Britain and put a positive light on it. His medium of choice – a photographic exhibition curated by the creative director himself. Together with Lucy Kumara Moore and Alasdair McLellan, he presented works from over 30 photographers that captured every facet of the Brits. All of which were used as an inspiration for his previous collections.
After opening in London in the last quarter of 2017 and traveling to Hong Kong, the exhibition finds its home in Paris at 11 Rue Béranger. The abandoned building that formerly housed the left-wing French newspaper Libération was used exclusively for the Paris exhibition establishing an intimate and dandy ambiance. The top floor, overlooking Haussmann style buildings, gave a very Parisian feel to the setting.
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