Coco Game Club makes its way to Paris for a four-day event in Gallerie Lafayette. The pop-up exhibition offered make-up lounges for a free makeover, arcade games in pixelated Chanel products, live bands and day-long DJ sets all overlooking the Haussmanian architecture.
It was a nostalgic experience for those who were born in the 80s and 90s who grew up on arcade games and feast for the eyes of young newcomers who have not seen these technologies in their life.
It seems like cosmetic brands have been using technology to their advantage and creating more experiential environments for their consumers to interact with. The family-owned Chanel keeps its doors quite tight so I am just happy to see my favorite heritage house learning to adapt and becoming more visible to the market.