Fashion Design Trade and Exhibit Inc. “Thinking Glocal”

IMG_1656The Philippines undoubtedly has a deep and diverse talent pool deserving to be recognized in the fashion international scene. The global landscape is seeing a massive focal shift embracing emerging markets outside the overly-dense fashion capitals in the west. Therefore, there’s an urge for the local scene to bring forth niche brands or esteemed name labels across the globe.

Fashion Design Trade and Exhibit Inc. aim to represent our very own prized designers and give them the global platform they well deservedly need. The country is transitioning to become more brand driven vital in this digital marketing age. With this comes new untapped territories and a lot of room for growth

In this year’s Autumn/Winter 18 showroom, FDTEI proudly introduces three collections from fashion giants Rajo Laurel, Dennis Lustico and Cherry Veric. This would be their fourth collaboration with Pirnia Collections, the reputable tradeshow and showroom exposition curated by David Pirnia himself.

This season was surprisingly slower than the last two years in terms of foot traffic and sales. Fewer buyers flew in to see the latest collections due to the tumultuous economic times that have declined their very own clientele’s expenditure. They were meticulous with the quality of each item and precise with their price point to ensure maximum profit.

And yet another season comes to a close. Despite the unfortunate circumstances, my most vital takeaway was to continuously invest and take pride in our local designers. One offseason does not mean failure, but rather a learning opportunity for the players including the designers, partners, and agents to learn the industry at large and move forward. And though there’s a massive financial risk involved, the biggest risk is not taking one at all.

At the end of the day, I am still greatly proud of the FDTEI’s partners who have persevered season after season to give the Philippine fashion industry a platform to be recognized and praised in no other than the fashion capital of the world: Paris.


Burberry: Here We Are Paris Edition


The British exhibition “Here We Are” by Burberry was an ode to the ethos the brand has established for over a century but specifically under Christopher Bailey’s direction. While the main goal was to reflect the brand’s most quintessential aspects, I believe this was also an opportunity for the British fashion house to reclaim their identity.

A year following the announcement of Brexit, we witness a sort of identity crisis within British citizens. What does “Britishness” or “Englishness” mean today? Two words upon which the essence and foundation of Burberry is based on.

Bailey’s challenge was to rediscover their identity in this overwhelming and tumultuous time for Britain and put a positive light on it. His medium of choice – a photographic exhibition curated by the creative director himself. Together with Lucy Kumara Moore and Alasdair McLellan, he presented works from over 30 photographers that captured every facet of the Brits. All of which were used as an inspiration for his previous collections.

After opening in London in the last quarter of 2017 and traveling to Hong Kong, the exhibition finds its home in Paris at 11 Rue Béranger. The abandoned building that formerly housed the left-wing French newspaper Libération was used exclusively for the Paris exhibition establishing an intimate and dandy ambiance. The top floor, overlooking Haussmann style buildings, gave a very Parisian feel to the setting.






























Instagram: @august_tales / @ayumi_rollan

Montmartre, Décor de Cinéma

Pierre Philippe’s exposition “Montmartre, Décore de Cinéma” celebrates the artistic district of Montmartre and the inspiration it has given to the cinematic universe.

For any film enthusiast, this exposition evokes nostalgia for the French Classics and a few foreign films that have become a staple in our collections. Namely, Minelli’s An Americain in Paris (1951), Woody Allen’s Everyone Says I love you (1996) and Midnight in Paris (2011), Dridi’s Pigalle (1994) and more.

The Basilique du Sacré-Coeur situated on top of the hill (with a hike of 300 steps to be exact), overlooking the rest of Paris is an emblematic figure to Montmartre in itself.  But Sections of the exposition have also been dedicated to the wildly adventurous turf  Moulin Rouge and Pigalle which served as a backdrop for films such as French Cancan in 1955 and even the American musical-comedy of the same name Moulin Rouge (2001).

What made this exposition interesting was not merely the film subjects it displayed, but rather each section portrayed the neighborhood’s quirky, naughty, yet playful and colorful personality that played an integral role in the setting and often times characters of the film. The finale of the exposition paid tribute to a personal favorite Amelie (2001) by Jean-Pierre Jeaunet. They re-created the red room using original decor from the film. Memorabilia were scattered all over the quaint space, from Polaroids of Audrey Tautou, the screenplay, posters, to name a few.

It was if I was in the movie Inception (which by the way also had scenes filmed in Paris, most notably at the Pont Bir-Hakeim Bridge. Definitely worth checking out!).  Setting within a setting within a setting.


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