The mighty have fallen, and the saga of Diamond Comics is a complex mosaic of numbers and narratives. Their once-giant footprint in the industry has withered, with bankruptcy filings exposing the gravity of their financial turmoil.
Declining Revenue Spells Trouble
Diamond’s economic snapshot is far from rosy. In 2023, they reported gross revenue of $344.9 million. However, by 2024, this figure had dropped to $326.4 million. Alarmingly, the first two weeks of 2025 demonstrated a drastic dip, with weekly revenue averaging just 50% of the previous year.
This continual decline played a pivotal role in the September decision to search for a potential buyer. Moreover, the start of August saw several key insiders laid off, further signaling a downward trajectory.
Unveiling Financial Details
In the filing’s depths lie more eyebrow-raising details. Among them, the “PATENTS, COPYRIGHTS, TRADEMARKS, OR TRADE SECRETS” section, left without assigned values, paints an incomplete picture. Meanwhile, Steve Geppi, the “banker of comics,” racked up $184,994.22 on credit cards in early 2024. A lifestyle befitting such stature, perhaps?
Nevertheless, Diamond retains some presence. Despite current turmoil, the company plans an appearance at Toy Fair in March. Already paid for, booth space awaits, alongside representation at ComicsPRO in Glendale, California.
Anticipating Asset Auction
Despite its grim outlook, Diamond Comics remains a topic of wide intrigue. On January 14th, the company filed for bankruptcy, paving the path toward auctioning off its assets. As March 19 approaches, bids are anticipated, with a hearing set for March 24. The stakes are high, and the outcome could redefine the iconic company’s legacy.
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