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Gen Z Not Watching Disney+, Marvel, or Star Wars

This article discusses the low viewership of Disney+ and Hulu among Gen Z viewers compared to other streaming services like Netflix. Despite offering popular Marvel and Star Wars shows, Disney+ seems to be struggling to attract teenagers and young adults. Hulu, which offers more adult-oriented content, is also not pulling in Gen Z viewers. The data indicates that Gen Z viewers are spending 59% of their streaming time on Netflix, followed by other services like WB’s MAX and Prime Video. The article also highlights specific Disney+ original shows like Echo, X-Men ’97, and Star Wars: The Bad Batch Season 3 that are failing to capture the interest of teenagers and young adults. With Gen Z being an important target for advertisers, Disney may need to rethink its strategy to appeal to this demographic.