Thunderbolts to Jurassic World: A Journey

A Seismic Cinema Experience at Super Bowl LIX

Super Bowl Sunday is more than just touchdowns and tailgates. It’s a cinematic battleground where Hollywood’s heavyweights spar for attention. Each year, studios seize this prime spot to unleash trailers that could turn films into cultural behemoths.

A Tradition of Blockbusters

For decades, the Super Bowl has been the launchpad for unforgettable movie campaigns. Titles like The Avengers and Jurassic Park: The Lost World have leveraged this event’s massive audience to establish their presence. However, this year’s Super Bowl LIX offered a different taste. There were no groundbreaking trailers, nor were there any resembling the creativity of classics like the Cure for Wellness spoof ad.

Analyzing the Winning Plays

Several trailers did make a splash, showcasing the dos and don’ts of movie marketing during this prestigious event.

A Smurfin’ Misstep

The Smurfs trailer began with potential. It opened with Rihanna’s Smurfette stealing the show in a Halftime nod. Sadly, the rest felt all too familiar, recycling the blue clan’s previous adventures in the “real world” and Paris. Even Nick Offerman’s “guacamole” jab couldn’t save it from being forgettable.

Limited Impact of M3GAN 2.0

M3GAN 2.0’s Super Bowl spot was elusive, with no distinguishable new content available online. Reports suggest it mirrored a prior Grammy teaser, offering little new to savor. Its scarcity makes it one of the least impactful Big Game entries.

F1 Falls Short

Brad Pitt’s F1 offered a joyride of formidable visuals. The Super Bowl ad extended the film’s pattern: intense, dialogue-light driving scenes. Despite capturing exhilarating footage, F1 failed to leave a lasting impression, much like its initial teaser.

Dragons That Don’t Soar

Revisiting nostalgic notes, How to Train Your Dragon offered a glimpse at its live-action remake. Accompanied by John Powell’s iconic score, it evoked nostalgia. The footage, however, suggested an uninspired, shot-for-shot remake of the original animated gem.

A Dose of Novocaine

Novocaine brought fresh flair among familiar franchises. Jack Quaid’s tale was marked by neat editing and a promising blend of action and humor. Despite this, its comedic moments remained light, dampening overall enthusiasm.

Dinosaurs in the Mix

Jurassic World Rebirth roared with dinosaurs and danger. This iteration held more intrigue than predecessors like Smurfs due to its ancient beastly appeal. However, the ad felt unoriginal, reminding viewers of past prehistoric ventures.

Marvel’s Misstep

Captain America: Brave New World previewed yet another Marvel spectacle. Despite thrilling shots of the Red Hulk showdown, the ad’s dated 3D gimmick detracted from the film’s grounded vibe. This quirky choice didn’t fit the modern Marvel milieu.

Stitch Stealing the Show

Disney tapped nostalgia with its Lilo & Stitch ad. The narrative leveraged Stitch’s iconic pop culture chaos, making the cutest alien invasion at the Big Game. It rekindled some classic Disney magic in this live-action iteration.

*Underdog Thunderbolts

Thunderbolts surprised with a charming ad amid a dreary New York backdrop. Chemistry between Florence Pugh and David Harbour shone, elevated by Starship’s hit tune. Its unexpected delight earned it a spot among the highlights.

The Top Mission: A Visual Feast

Standing atop the Super Bowl trailer podium was Mission: Impossible – The Final Reckoning. This trailer mesmerized with its aesthetic flair, using a gradually widening aspect ratio to wow viewers with expanding visuals. It delivered a powerful crescendo of suspense, unmatched in this year’s Big Game entries.

In this year’s cinematic playbook, while some faltered, others sprinted ahead, making Super Bowl LIX an exciting reel of movie magic.