New JELL-O Furniture Line Showcases…

By August Tales

In a move that has caught many off guard, JELL-O has launched a range of furniture. Inspired by the jiggly nostalgia of our favorite after-school snack’s silhouette, we can now embrace inflatable furniture. Childhood dreams, ladies and gentlemen, are turning into reality. The Jelly Collection by JELL-O is set to steal hearts and living rooms alike with their new revelation.

For those who’ve fantasized about lounging on a cloud of strawberry or orange JELL-O, today’s a great day. The newly introduced line boasts inflatable chairs available in four different hues. Red, yellow, green, and orange represent the beloved JELL-O flavors: strawberry, lemon, lime, and orange. And the icing on the cake? They’ve included JELL-O cup holders for all those who want to relish JELL-O while nestled in it.

Internet Trends Inspire the Jelly Collection

The Jelly Collection cleverly draws design cues from prevailing internet trends. Striking an ace on the “Be Jelly” trend predicted by Pinterest, the collection pays homage to the squishy, jellyfish-like aesthetics. It is undoubtedly a modern outlook on a century-old brand, maintaining a balance between the rich history and contemporary design essence.

The collection, all the while presenting a novel concept of inflatable JELL-O furniture, evokes familiarity. It distinctly showcases the iconic JELL-O mold silhouette. A reminiscence of the brand that’s stood by us for more than 150 years.

On the launch, Tyler Parker, Brand Manager of Desserts at Kraft Heinz, says, “With The Jelly Collection, we are blending our heritage with a dash of modernity.” He further added, “It’s a heartfelt invite to consumers to relish and re-engage with the playful spirit that has made JELL-O a favorite for generations.”

Breathing New Life Through Rebrand

Closely following the rebranding in 2023, JELL-O’s maiden furniture venture doubles down on their commitment to novelty. Ever since their revamp, the first in a decade, the brand has continuously strove to engage its consumer base through unique collaborations. Their recent alliance with the Girl Scouts for pudding flavors has already created ripples among dessert lovers.

Retailing at $30 per chair, the Jelly Collection available on Amazon looks forward to adding a splash of color, nostalgia, and fun to your everyday lounging. As the timeless adage goes, it’s never too late to have a happy childhood. With The Jelly Collection, JELL-O is painting the town red, yellow, green, and orange to achieve just that.