Apple TV+ Partners with Amazon Prime Video for Add-On Service
By August Tales
In a significant move, Apple TV+ has now joined Amazon Prime Video as an add-on subscription, amplifying the growing trend of bundling services in the streaming world. This collaboration allows Amazon Prime Video users to add Apple TV+ to their existing subscriptions for an additional $9.99 per month, aligning with the standard standalone cost of Apple’s streaming service. The partnership is set to go live later this month, expanding content choices for millions of viewers.
Streaming Platforms Team Up
Apple TV+ becomes one of many streaming services offered as an add-on through Amazon Prime Video. It joins an already robust roster of over 100 additional channels and services. Some notable examples include Crunchyroll, which serves anime fans, Mubi for art-house cinema lovers, and Curiosity Stream for documentary enthusiasts. This collaboration underscores Amazon Prime’s strategy of consolidating multiple premium streaming options into a single, streamlined platform.
Mike Hopkins, SVP and Head of Prime Video and Amazon MGM Studios, expressed enthusiasm for this latest partnership, saying, “Prime Video is a first-stop entertainment destination offering a wide selection of premium programming. We are proud to welcome Apple TV+ and its popular and critically acclaimed shows, films, and events to Prime Video.”
A Unified Strategy
This move by Amazon aligns with its broader goal of simplifying the streaming experience for consumers by offering a vast selection of content through one platform, enabling customers to enjoy a variety of services under one bill. Eddy Cue, Apple’s Senior Vice President of Services, echoed this sentiment, stating, “We want to make Apple TV+ and its award-winning library of series and films available to as many viewers as possible. We’re thrilled that Prime Video will now offer Apple TV+, giving viewers an incredible breadth of viewing options.”
Although Amazon has not disclosed the specifics of its revenue-sharing deal for this partnership, this strategy demonstrates the power of consolidation in an increasingly fragmented streaming industry.
What Viewers Can Expect
This integration allows Amazon Prime subscribers to easily access Apple TV+’s growing library of acclaimed original content, including hit series like Ted Lasso, The Morning Show, and Foundation. With more viewers opting for bundled services, this partnership gives Amazon Prime customers more flexibility in managing their streaming subscriptions without hopping between apps.
For those who already enjoy Amazon Prime Video, adding Apple TV+ provides access to a more comprehensive entertainment selection, offering something for everyone, from gripping dramas to award-winning documentaries.
This new collaboration shows just how much the streaming world continues to evolve, with giants like Apple and Amazon paving the way for a more integrated and accessible entertainment experience.
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