Je t’aime Paname: One Year Later

Cher Paris, It all started one lazy afternoon, sitting at the back end of my high school classroom, pondering on the possibilities of my university choices. Time felt incredibly long, the classroom walls started to close in, and the sound of my teacher’s lecture faded into thin air. In a swift second, I was lost…

LVMH enters a new phase: Streetwear Luxe

LVMH's men of the hour solidified the rise of streetwear luxe during the S/S19 Paris Men's Fashion Week. Both newly appointed creative directors Virgil Abloh for Louis Vuitton and his personal mentor Kim Jones for Dior Homme showcased a collection that fully integrates both worlds.    Prior to Jones’ move, he had already successfully produced…

Afrobytes 2018: Branding a nation through Fashion

I never doubted the power of communication. But prior to moving to Paris, my definition of PR was merely event management, artist relations, lavish soirees and free giveaways.  There's nothing wrong with that yet as I immersed my self more as a practitioner focused on the fashion industry, I understood the capacity of PR and…